CREATIVE DIRECTION

Rightway Forward Event

Event overview: Forward brought together benefits leaders, healthcare innovators, and industry disruptors for a few days of connection, insights, and inspiration to shape the future of healthcare. Hosted in Napa, CA, the event design uses a restrained color palette built around Rightway’s deep blue brand color. A subtle line-based pattern inspired by healthcare pathways adds visual interest while reinforcing the brand’s core theme of guiding members through healthcare. Event branding included a website, an invitation, stage design, digital and printed signage, agendas and more. Branding was co-designed with Jenna Liu.


Speaker highlights: Mark Cuban on the future of PBMs, Oscar Health's Mark Bertolini, Anne Wojcicji from 23andMe and Jason Oberfest of Oura spoke on healthcare innovation.


CARR at Event: 24.2M


Dot to Dot Campaign

I was the internal design lead for Hello Heart working with an agency called Scout Lab. The goal of launching our first integrated, national brand awareness campaign for the Dot-to-Dot feature. 

Campaign included:  Landing page, digital banners, billboards, a commercial spot, social posts and a sales brochure.

Metrics: 3,925,283 impressions, leading to 9,156 clicks and an overall .23% CTR ( benchmark is .20%)

Award: 2023 Digiday award for Best B2B Branding Campaign.

Hello Heart Re-brand

I along with the product design lead gave creative direction to an external agency Bonfire Labs.

Goals: Create a visual system and assets for Hello Heart that will evolve the look and feel of the brand and fulfill both B2C and B2B communication needs.

Rebrand included: Updated logo, new colors, new fonts, photography guidelines, illustrative language and an icon system