CREATIVE DIRECTION
Dot to Dot Campaign
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I was the internal design lead for Hello Heart working with an agency called Scout Lab. The goal of launching our first integrated, national brand awareness campaign for the Dot-to-Dot feature.
Campaign included: Landing page, digital banners, billboards, a commercial spot, social posts and a sales brochure. Metrics: 3,925,283 impressions, leading to 9,156 clicks and an overall .23% CTR ( benchmark is .20%) Award: 2023 Digiday award for Best B2B Branding Campaign. |
Hello Heart Re-brand
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I along with the product design lead gave creative direction to an external agency Bonfire Labs.
Goals: Create a visual system and assets for Hello Heart that will evolve the look and feel of the brand and fulfill both B2C and B2B communication needs. Rebrand included: Updated logo, new colors, new fonts, photography guidelines, illustrative language and an icon system |